by Honda on July 29, 2010
Honda Australia wants to know how much you can pack into a Honda Jazz through an online marketing campaign.
The Honda Jazz is so versatile it fits anything you can imagine and the new interactive microsite at Honda.com.au/jazzpacking”>www.Honda.com.au/jazzpacking allows you to see just how much you can pack.
The creative team at DTDigital produced a series of four short films that demonstrate exactly how much junk you can fit in a Jazz’s trunk. Featuring hipsters, ninjas, body builders and a surprise internet celebrity rapper, the tests are conducted under the safety-goggled gaze of Rodney, a mad scientist.
After watching the videos, viewers can suggest what they’d like to see packed into a Jazz.
“The USP of the Jazz is undeniable – for a light car it has an incredibly cavernous interior that fits anything you can imagine. DTDigital has come up with an entertaining way of highlighting this,” said Honda Australia’s General Manager Sales and Marketing, Mr. Stephen Collins.
“We wanted to make it as simple as possible for people to submit their entry and share it with their friends, so we tapped into the power of Facebook Connect and used platforms such as YouTube to host the videos,” Mr. Collins said.
Entries are hosted on the microsite and will be voted on by the public, with the most popular entry winning a top of the range Honda Jazz VTi-S of their own.
The competition is now open and closes on Monday, 30 August 2010.
To test your skills, visit Honda.com.au/jazzpacking”>www.Honda.com.au/jazzpacking
by Honda on July 29, 2010
The Honda Foundation and John Blair Honda in Prahran have given a helping hand to the Alfred Hospital’s Intensive Care Unit, with a donation of $19,450 to purchase a Meditherm heating/cooling machine used in the treatment of trauma.
The state-of-the-art machine safely and quickly cools a patient to avoid secondary brain trauma after a serious accident.
The machine is also used in instances where a patient needs to be cooled to control high fevers; ‘hibernate’ the brain in severe head injuries; prepare the patient prior to performing some types of brain surgery; and, to protect the brain after cardiac arrest.
The Meditherm machine replaces the previous and difficult to control method of heating and cooling a patient using ice and fans, which has the potential to spread infection.
“Victoria has experienced one of the most catastrophic 18 months with trauma from road accidents, to bush fires and knifings. The Meditherm machine has assisted us in saving lives every day,” said Professor Mark Fitzgerald, Director of Trauma at the Alfred Hospital.
“Alfred Hospital is one of only two state adult Major Trauma Services and receives 60 per cent of adult trauma victims in Victoria, the most in the state. Having the Meditherm is essential in servicing the high number of patients through the ICU and ensuring they are treated adequately before undergoing life-saving surgery.
“We sincerely thank The Honda Foundation and John Blair Honda for providing funding to purchase this cutting edge machine, keeping the Alfred Hospital at the forefront of medical innovation,” Prof. Fitzgerald added.
Chairman of The Honda Foundation, Mr. Lindsay Smalley, applauded the work of the Alfred Hospital as the leading trauma hospital in Victoria.
“The Honda Foundation is proud to support the life-saving work of the Alfred Hospital ICU. As technology improves, the level of care provided by the hospital also improves,” Mr. Smalley said.
Formed in 1992, The Honda Foundation supports local communities and fosters goodwill among Honda Australia, Honda dealers and the public.
The Honda Foundation supports Australian organisations that focus on the disadvantaged, disabled and suffering, along with humanitarian bodies that provide relief to natural disaster victims and those that promote innovation, technological development and the preservation of Australian culture.
The Honda Foundation has donated more than $7.5 million to Australian charities and organisations since its inception and supports 40 registered charities each year.
It draws funding from Honda Dealers and Honda Australia, who donate $15 ($5 and $10 respectively) for every Honda car sold.
